WHY UNION GROVE CAPITAL

Built by Leaders Who've Walked Your Path

Built by Leaders Who've Walked Your Path

We've lived the pressure you're facing. We built Union Grove Capital because we saw where traditional wealth management breaks—and we knew there was a better way.

We've lived the pressure you're facing. We built Union Grove Capital because we saw where traditional wealth management breaks—and we knew there was a better way.

Our Story

Our journey started where most families start: trusting the process. Travis was traveling the world as an executive, Laura had stepped away from medical device sales to focus on the kids, and we did what you're supposed to do — hired a top advisor. What we got was reassurance: "you're doing great." What we never got were the real questions. Nobody asked, so nothing was answered.

We saw it first as clients — and then from inside the industry, where it became impossible to unsee. The advisor is paid on the portfolio. The CPA sees the return once a year. The attorney drafts and exits. Everyone does their job well — but in family after family, no one owned the whole strategy. No one owned ours. So we launched Union Grove Capital, a Florida-registered fiduciary investment adviser built the other way around: one firm accountable for the whole plan, with the big decisions made before life forces them. That's the firm we couldn't find. So we built it.

Co-founded by Travis and Laura Mueller in Tampa, Florida — built by a family that went through the wealth machine as clients first.

MEET THE FOUNDERS

The Faces Behind Union Grove Capital

Travis and Laura Mueller built Union Grove Capital while raising two boys. They understand the balance you're trying to achieve—because they're living it too.

Travis Mueller

Founder, CEO & Chief Investment Officer

Licensed Advisor | US Navy Veteran

20 years in Fortune 500 operational leadership, including a $1.2B business segment across 75+ countries at GE/FieldCore — M&A integrations, business turnarounds, and high-stakes decisions under pressure. He entered financial services in 2021 and founded Union Grove Capital in 2025 to bring that same operational discipline to a family's whole financial life — income, investments, taxes, protection, and estate, coordinated as one plan.

Father of two boys who keep him grounded between markets and hockey games.

Travis Mueller

Founder, CEO & Chief Investment Officer

Licensed Advisor | US Navy Veteran
20 years in Fortune 500 operational leadership, including a $1.2B business segment across 75+ countries at GE/FieldCore — M&A integrations, business turnarounds, and high-stakes decisions under pressure. He entered financial services in 2021 and founded Union Grove Capital in 2025 to bring that same operational discipline to a family's whole financial life — income, investments, taxes, protection, and estate, coordinated as one plan.

Father of two boys who keep him grounded between markets and hockey games.

Travis Mueller

Founder, CEO & Chief Investment Officer

Licensed Advisor | US Navy Veteran
20 years in Fortune 500 operational leadership, including a $1.2B business segment across 75+ countries at GE/FieldCore — M&A integrations, business turnarounds, and high-stakes decisions under pressure. He entered financial services in 2021 and founded Union Grove Capital in 2025 to bring that same operational discipline to a family's whole financial life — income, investments, taxes, protection, and estate, coordinated as one plan.

Father of two boys who keep him grounded between markets and hockey games.

Laura Mueller

Co-Founder

10+ Years Pharmaceutical & Medical Device Sales

Laura built her career at Eli Lilly, Johnson & Johnson, and Amylin — a decade of earning the trust of physicians, one of the most demanding audiences in any industry, where you get minutes to be credible and years to prove it. She co-founded Union Grove Capital to bring that standard to families, leading business development and the client experience across every stage of the relationship.

Believer in building a business without sacrificing the family it's for.

Laura Mueller

Co-Founder

10+ Years Pharmaceutical & Medical Device Sales
Laura built her career at Eli Lilly, Johnson & Johnson, and Amylin — a decade of earning the trust of physicians, one of the most demanding audiences in any industry, where you get minutes to be credible and years to prove it. She co-founded Union Grove Capital to bring that standard to families, leading business development and the client experience across every stage of the relationship.

Believer in building a business without sacrificing the family it's for.

Laura Mueller

Co-Founder

10+ Years Pharmaceutical & Medical Device Sales
Laura built her career at Eli Lilly, Johnson & Johnson, and Amylin — a decade of earning the trust of physicians, one of the most demanding audiences in any industry, where you get minutes to be credible and years to prove it. She co-founded Union Grove Capital to bring that standard to families, leading business development and the client experience across every stage of the relationship.

Believer in building a business without sacrificing the family it's for.

HOW WE STAND APART

Why We're Different

Four reasons leaders choose Union Grove over traditional advisory firms.

Real-World Operators, Not Career Bankers

Real-World Operators, Not Career Bankers

Travis: Fortune 500 executive, $1.2B segment, 75+ countries.

Laura: Fortune 500 medical sales, decade guiding complex decisions.

We've operated where margins are thin and consequences are real. Our guidance comes from lived experience, not textbooks.

Everything Coordinated as One System

Everything Coordinated as One System

We connect investments, tax, protection, and estate into one integrated strategy. You don't experience wealth in silos. We don't manage it that way. We quarterback your CPA, estate attorney, and insurance specialists so nothing falls through the cracks.

Advisors Who Think Like Owners

Advisors Who Think Like Owners

Leaders with real responsibility need partners who understand risk, stakes, and what breaks under pressure. We design strategies the way you make business decisions: identify failure points, build guardrails in advance, make hard calls before stress forces them.

Family-Built, Operationally Disciplined

Family-Built, Operationally Disciplined

Co-founded by Travis and Laura Mueller. We live the balance you're trying to build: high-stakes careers, kids, businesses that demand focus without consuming life. We only succeed if we succeed at home. That clarity shapes how we serve clients who refuse to sacrifice family for wealth.

WHAT THIS MEANS FOR YOU

What This Actually Means

If you're navigating stock comp, career transitions, business exits, or the shift from earning to drawing down, you need more than a portfolio. You need integrated strategy, modern technology, and advisors who've operated under the same pressure you face.

If you're navigating stock comp, career transitions, business exits, or the shift from earning to drawing down, you need more than a portfolio. You need integrated strategy, modern technology, and advisors who've operated under the same pressure you face.

That's why Union Grove Capital exists.

If This Way of Thinking Resonates, Let's Talk

We work with leaders who value decision frameworks over guesswork. If that's you, we'd welcome the conversation.

If This Way of Thinking Resonates, Let's Talk

We work with leaders who value decision frameworks over guesswork. If that's you, we'd welcome the conversation.

If This Way of Thinking Resonates, Let's Talk

We work with leaders who value decision frameworks over guesswork. If that's you, we'd welcome the conversation.