WHY UNION GROVE CAPITAL

Built by Leaders Who've Walked Your Path

Built by Leaders Who've Walked Your Path

We've lived the pressure you're facing. We built Union Grove Capital because we saw where traditional wealth management breaks—and we knew there was a better way.

We've lived the pressure you're facing. We built Union Grove Capital because we saw where traditional wealth management breaks—and we knew there was a better way.

Our Story

Union Grove Capital exists because traditional wealth management is too fragmented to handle the overlapping realities of your life. Your career decisions affect your taxes. Your business exit impacts your estate. Your portfolio needs to hold up when family obligations and market stress collide. But most advisors operate in silos, handing coordination back to you.

We've spent years in financial services helping families navigate protection strategies, tax-aware portfolio design, and estate planning. We saw firsthand where the system breaks: fragmentation, outdated technology, and advisors who don't understand operational pressure. So we built Union Grove Capital to solve it. Integrated wealth strategy, modern technology, and advisors who understand high-stakes decision making because we've lived it.

Co-founded by Travis and Laura Mueller in Tampa, Florida. Built for leaders who refuse to choose between financial performance and life stability.

MEET THE FOUNDERS

The Faces Behind Union Grove Capital

Travis and Laura Mueller built Union Grove Capital while raising two boys. They understand the balance you're trying to achieve—because they're living it too.

Travis Mueller

Founder & CEO

Licensed Advisor | US Navy Veteran

20 years Fortune 500 operational leadership—managed a $1.2B business segment across 75+ countries at GE/FieldCore. Navigated M&A integrations, business turnarounds, and high-stakes decisions under pressure. Transitioned to financial services in 2021 to bring operational discipline to wealth management. Serves as Chief Investment Officer. Creates weekly YouTube content on structural portfolio design and decision frameworks for leaders.

Father of two boys (14 & 12) who keep him grounded between markets and hockey/football games.

Travis Mueller

Founder & CEO

Licensed Advisor | US Navy Veteran
20 years Fortune 500 operational leadership—managed a $1.2B business segment across 75+ countries at GE/FieldCore. Navigated M&A integrations, business turnarounds, and high-stakes decisions under pressure. Transitioned to financial services in 2021 to bring operational discipline to wealth management. Serves as Chief Investment Officer. Creates weekly YouTube content on structural portfolio design and decision frameworks for leaders.

Father of two boys (14 & 12) who keep him grounded between markets and hockey/football games.

Travis Mueller

Founder & CEO

Licensed Advisor | US Navy Veteran
20 years Fortune 500 operational leadership—managed a $1.2B business segment across 75+ countries at GE/FieldCore. Navigated M&A integrations, business turnarounds, and high-stakes decisions under pressure. Transitioned to financial services in 2021 to bring operational discipline to wealth management. Serves as Chief Investment Officer. Creates weekly YouTube content on structural portfolio design and decision frameworks for leaders.

Father of two boys (14 & 12) who keep him grounded between markets and hockey/football games.

Laura Mueller

Co-Founder & President

10+ Years Pharmaceutical & Medical Device Sales

Award-winning sales professional at Eli Lilly, Johnson & Johnson, and Amylin. Spent a decade building relationships and guiding high-stakes decisions in complex medical environments. Leads business development, client experience, and operations at Union Grove Capital. Ensures every family receives coordinated, integrated guidance—nothing falls through the cracks.

Mother of two boys (14 & 12). Believer in building businesses without sacrificing family time.

Laura Mueller

Co-Founder & President

10+ Years Pharmaceutical & Medical Device Sales
Award-winning sales professional at Eli Lilly, Johnson & Johnson, and Amylin. Spent a decade building relationships and guiding high-stakes decisions in complex medical environments. Leads business development, client experience, and operations at Union Grove Capital. Ensures every family receives coordinated, integrated guidance—nothing falls through the cracks.

Mother of two boys (14 & 12). Believer in building businesses without sacrificing family time.

Laura Mueller

Co-Founder & President

10+ Years Pharmaceutical & Medical Device Sales
Award-winning sales professional at Eli Lilly, Johnson & Johnson, and Amylin. Spent a decade building relationships and guiding high-stakes decisions in complex medical environments. Leads business development, client experience, and operations at Union Grove Capital. Ensures every family receives coordinated, integrated guidance—nothing falls through the cracks.

Mother of two boys (14 & 12). Believer in building businesses without sacrificing family time.

HOW WE STAND APART

Why We're Different

Four reasons leaders choose Union Grove over traditional advisory firms.

Real-World Operators, Not Career Bankers

Real-World Operators, Not Career Bankers

Travis: Fortune 500 executive, $1.2B segment, 75+ countries.

Laura: Award-winning medical sales, decade guiding complex decisions.

We've operated where margins are thin and consequences are real. Our guidance comes from lived experience, not textbooks.

Everything Coordinated as One System

Everything Coordinated as One System

We connect investments, tax, protection, and estate into one integrated strategy. You don't experience wealth in silos. We don't manage it that way. We quarterback your CPA, estate attorney, and insurance specialists so nothing falls through the cracks.

Advisors Who Think Like Owners

Advisors Who Think Like Owners

Leaders with real responsibility need partners who understand risk, stakes, and what breaks under pressure. We design strategies the way you make business decisions: identify failure points, build guardrails in advance, make hard calls before stress forces them.

Family-Built, Operationally Disciplined

Family-Built, Operationally Disciplined

Co-founded by Travis and Laura Mueller. We live the balance you're trying to build: high-stakes careers, kids, businesses that demand focus without consuming life. We only succeed if we succeed at home. That clarity shapes how we serve clients who refuse to sacrifice family for wealth.

WHAT THIS MEANS FOR YOU

What This Actually Means

If you're navigating stock comp, career transitions, business exits, or succession planning, you need more than a portfolio. You need integrated strategy, modern technology, and advisors who've operated under the same pressure you face.

If you're navigating stock comp, career transitions, business exits, or succession planning, you need more than a portfolio. You need integrated strategy, modern technology, and advisors who've operated under the same pressure you face.

That's why Union Grove Capital exists.

If This Way of Thinking Resonates, Let's Talk

We work with leaders who value decision frameworks over guesswork. If that's you, we'd welcome the conversation.

If This Way of Thinking Resonates, Let's Talk

We work with leaders who value decision frameworks over guesswork. If that's you, we'd welcome the conversation.

If This Way of Thinking Resonates, Let's Talk

We work with leaders who value decision frameworks over guesswork. If that's you, we'd welcome the conversation.