WHY UNION GROVE CAPITAL

Our Story
Our journey started where most families start: trusting the process. Travis was traveling the world as an executive, Laura had stepped away from medical device sales to focus on the kids, and we did what you're supposed to do — hired a top advisor. What we got was reassurance: "you're doing great." What we never got were the real questions. Nobody asked, so nothing was answered.
We saw it first as clients — and then from inside the industry, where it became impossible to unsee. The advisor is paid on the portfolio. The CPA sees the return once a year. The attorney drafts and exits. Everyone does their job well — but in family after family, no one owned the whole strategy. No one owned ours. So we launched Union Grove Capital, a Florida-registered fiduciary investment adviser built the other way around: one firm accountable for the whole plan, with the big decisions made before life forces them. That's the firm we couldn't find. So we built it.
Co-founded by Travis and Laura Mueller in Tampa, Florida — built by a family that went through the wealth machine as clients first.
MEET THE FOUNDERS
The Faces Behind Union Grove Capital
Travis and Laura Mueller built Union Grove Capital while raising two boys. They understand the balance you're trying to achieve—because they're living it too.
HOW WE STAND APART
Why We're Different
Four reasons leaders choose Union Grove over traditional advisory firms.
Travis: Fortune 500 executive, $1.2B segment, 75+ countries.
Laura: Fortune 500 medical sales, decade guiding complex decisions.
We've operated where margins are thin and consequences are real. Our guidance comes from lived experience, not textbooks.
We connect investments, tax, protection, and estate into one integrated strategy. You don't experience wealth in silos. We don't manage it that way. We quarterback your CPA, estate attorney, and insurance specialists so nothing falls through the cracks.
Leaders with real responsibility need partners who understand risk, stakes, and what breaks under pressure. We design strategies the way you make business decisions: identify failure points, build guardrails in advance, make hard calls before stress forces them.
Co-founded by Travis and Laura Mueller. We live the balance you're trying to build: high-stakes careers, kids, businesses that demand focus without consuming life. We only succeed if we succeed at home. That clarity shapes how we serve clients who refuse to sacrifice family for wealth.
WHAT THIS MEANS FOR YOU
What This Actually Means



