Logo of Union Grove Capital

What If Your Wealth Plan Didn't Break When Life Got Complicated?

We help executives, business owners, and retiring leaders design financial strategies that hold up when conditions change—not just when markets cooperate.

We help executives, business owners, and retiring leaders design financial strategies that hold up when conditions change—not just when markets cooperate.

WHO WE WORK WITH

Built for Leaders Who Refuse to Improvise

Built for Leaders Who Refuse to Improvise

We work with three types of people who value decision frameworks over guesswork, and long-term durability over short-term wins.

We work with three types of people who value decision frameworks over guesswork, and long-term durability over short-term wins.

01

Executives

Navigating equity comp, career transitions, and liquidity events — public, private or PE-backed.

01

Executives

Navigating equity comp, career transitions, and liquidity events — public, private or PE-backed.

01

Executives

Navigating equity comp, career transitions, and liquidity events — public, private or PE-backed.

02

Business Owners

Facing a sale, a succession, or a company that holds most of the wealth.

02

Business Owners

Facing a sale, a succession, or a company that holds most of the wealth.

02

Business Owners

Facing a sale, a succession, or a company that holds most of the wealth.

03

Retiring Leaders

Equity, deferred comp, and retirement accounts — engineered into income that outlasts the career that built them.

03

Retiring Leaders

Equity, deferred comp, and retirement accounts — engineered into income that outlasts the career that built them.

03

Retiring Leaders

Equity, deferred comp, and retirement accounts — engineered into income that outlasts the career that built them.

MEET THE TEAM

Built by People Who've Walked Your Path

We're not career bankers who've spent a lifetime in one institution. We're leaders, operators, and parents who understand the balance you're trying to build—because we're living it too.

Travis Mueller

Founder, CEO & Chief Investment Officer

Licensed Advisor | US Navy Veteran

20 years in Fortune 500 operational leadership, including a $1.2B business segment across 75+ countries at GE/FieldCore — M&A integrations, business turnarounds, and high-stakes decisions under pressure. He entered financial services in 2021 and founded Union Grove Capital in 2025 to bring that same operational discipline to a family's whole financial life — income, investments, taxes, protection, and estate, coordinated as one plan.

Father of two boys who keep him grounded between markets and hockey games.

Travis Mueller

Founder, CEO & Chief Investment Officer

Licensed Advisor | US Navy Veteran
20 years in Fortune 500 operational leadership, including a $1.2B business segment across 75+ countries at GE/FieldCore — M&A integrations, business turnarounds, and high-stakes decisions under pressure. He entered financial services in 2021 and founded Union Grove Capital in 2025 to bring that same operational discipline to a family's whole financial life — income, investments, taxes, protection, and estate, coordinated as one plan.

Father of two boys who keep him grounded between markets and hockey games.

Travis Mueller

Founder, CEO & Chief Investment Officer

Licensed Advisor | US Navy Veteran
20 years in Fortune 500 operational leadership, including a $1.2B business segment across 75+ countries at GE/FieldCore — M&A integrations, business turnarounds, and high-stakes decisions under pressure. He entered financial services in 2021 and founded Union Grove Capital in 2025 to bring that same operational discipline to a family's whole financial life — income, investments, taxes, protection, and estate, coordinated as one plan.

Father of two boys who keep him grounded between markets and hockey games.

Laura Mueller

Co-Founder

10+ Years Pharmaceutical & Medical Device Sales

Laura built her career at Eli Lilly, Johnson & Johnson, and Amylin — a decade of earning the trust of physicians, one of the most demanding audiences in any industry, where you get minutes to be credible and years to prove it. She co-founded Union Grove Capital to bring that standard to families, leading business development and the client experience across every stage of the relationship.

Believer in building a business without sacrificing the family it's for.

Laura Mueller

Co-Founder

10+ Years Pharmaceutical & Medical Device Sales
Laura built her career at Eli Lilly, Johnson & Johnson, and Amylin — a decade of earning the trust of physicians, one of the most demanding audiences in any industry, where you get minutes to be credible and years to prove it. She co-founded Union Grove Capital to bring that standard to families, leading business development and the client experience across every stage of the relationship.

Believer in building a business without sacrificing the family it's for.

Laura Mueller

Co-Founder

10+ Years Pharmaceutical & Medical Device Sales
Laura built her career at Eli Lilly, Johnson & Johnson, and Amylin — a decade of earning the trust of physicians, one of the most demanding audiences in any industry, where you get minutes to be credible and years to prove it. She co-founded Union Grove Capital to bring that standard to families, leading business development and the client experience across every stage of the relationship.

Believer in building a business without sacrificing the family it's for.

We sat on the client side of the table before we ever sat on this one. That's why we built the firm we couldn't find one team, accountable for the whole plan.

We sat on the client side of the table before we ever sat on this one. That's why we built the firm we couldn't find one team, accountable for the whole plan.

WHAT WE OFFER

Everything, Coordinated as One System

Integrating wealth, business, and legacy into one powerful framework.

INCOME PLANNING

Income is the engine of the plan. We design how money flows: salary, bonus, equity, distributions, and eventually the paycheck you write yourself. Every dollar has a job before it arrives.

INVESTMENT MANAGEMENT

Investment management built for real human behavior. Coordinated with tax, protection, and business—focused on what you keep, not just what you earn.

PROTECTION & RISK MANAGEMENT

Protection strategies that safeguard income, assets, and family. We coordinate insurance with your investments and estate plan, and review existing policies to identify gaps that often go unaddressed.

TAX PLANNING & COORDINATION

Tax planning is built into the portfolio, not bolted on. Most tax moves have windows of opportunity that don't wait for tax season. We execute all year, your CPA files the return. It's not what you earn - it's what you keep.

ESTATE & LEGACY PLANNING

We work with an attorney to design continuity plans to protect what you've built. Aligned with business succession and tax strategy, so your estate plan is designed to work with the rest of your plan - not against it.

These five pillars don't operate independently. They form one integrated system—designed to work together, optimized for your life.

HOW WE THINK

See How We Think

We don't just manage wealth—we help you make sense of it. Watch Travis break down the frameworks, strategies, and mindset shifts that separate sustainable success from burnout.

We don't just manage wealth—we help you make sense of it. Watch Travis break down the frameworks, strategies, and mindset shifts that separate sustainable success from burnout.

Travis publishes insights on leadership, wealth strategy, and building a life that doesn't require you to choose between success and sanity.

If This Way of Thinking Resonates, Let's Talk

We're not for everyone. We work with a specific type of client: executives, business owners, and retiring leaders who value disciplined decisions over maximum returns, integrated thinking over siloed advice, and long-term durability over short-term wins.

If This Way of Thinking Resonates, Let's Talk

We're not for everyone. We work with a specific type of client: executives, business owners, and retiring leaders who value disciplined decisions over maximum returns, integrated thinking over siloed advice, and long-term durability over short-term wins.

If This Way of Thinking Resonates, Let's Talk

We're not for everyone. We work with a specific type of client: executives, business owners, and retiring leaders who value disciplined decisions over maximum returns, integrated thinking over siloed advice, and long-term durability over short-term wins.